Let's Compare!
Lets take a look at two brands in this competition and which energy
drink band has the best search engine optimization (SEO) setup. The two brands I'll be comparing Red Bull
to AMP Energy.
 |
| Red Bull Homepage |
Here’s a picture of the homepage of Red Bull. After doing some research
on Red Bulls SEO setup I was personally surprised on how much they rely on
their events to generate traffic to their site. I’ll attach what I found
regarding their SEO setup in the chart below.
SEO Considerations
|
Red Bull
|
Frequency of Keywords:
|
4 times
|
<meta
name="keywords" content=""/>
|
N/A
|
Site
upload speed:
|
1.82s
|
Quality of written content:
|
Easy to
read as well as clear descriptions
|
Quality of Visual Content:
|
Large
Pictures with bright colours
|
Alt Text used:
|
N/A
|
Quality of Layout:
|
Open
concept allowing you smoothly navigate around site
|
Call-to-action:
|
Red Bull
TV, Events, Shop, and Cartoons
|
Anchor Text:
|
N/A
|
Content is “shareable”:
|
Yes
|
Links to Social Media:
|
Yes
|
SERP ranking results when
using keywords from this table:
|
Locates
at the top also appears when searching for brand name or events
|
After looking at Red Bull I noticed that they didn’t really
use many keywords or Meta tags as well as Alt text. Keywords and Meta tags are
what search engines like Google may use to find the website. Some of the positives
of the site they have are the visuals and the detailed information on each
event they have coming up. Red Bull has also done a great job of making sure they have
shareable content. With the use of their call to action buttons they can also
direct traffic to their social media sites. Overall Red Bull has taken a very
interesting approach to their SEO setup. They prefer to use their events and
social media to draw attention rather then search engines. Red Bull clearly
understands what they are doing but in my opinion it wouldn’t hurt them to
setup a good SEO foundation.
Now lets take a look at AMP Energy Drinks.
Directly below this is a screen shot of AMP Energy Drinks
homepage.
Taking a look at AMP’s homepage compared to
Red Bull it is clear that AMP prefers to focus on their product line more. A
possible reason for this could very well be that fact that their drinks may not
be as well known compared to Red Bull. That being said AMP could also take
advantage of this situation by setting up a strong SEO foundation for their
site.
Here is a chart I did looking AMP Energy Drinks SEO setup.
SEO Considerations
|
AMP Energy
|
Frequency of Keywords:
|
6 times
|
<title>
|
<title> AMP Energy </title>
|
<meta name="keywords"
content=""/>
|
N/A
|
Site
upload speed:
|
1.5s
|
Quality of written content:
|
Large
clear fonts and with heavy emphasis on colours
|
Quality of Visual Content:
|
Neutral
background with sharp colours
|
Alt Text used:
|
N/A
|
Captions used:
|
Exciting
new flavors from AMP Energy
|
Quality of Layout:
|
Very
minimalistic look with simple background
|
Call-to-action:
|
Social
media buttons, “about AMP Energy”
|
Anchor Text:
|
N/A
|
Mobile Friendly:
|
Yes
|
Content is “shareable”:
|
Yes
|
Links to Social Media:
|
Yes
|
SERP ranking results when
using keywords from this table:
|
Appears
toward the top when searching for either brand name or slogan
|
After looking at this chart it was clear that AMP had almost
the same SEO setup as Red Bull. They are a few differences AMP tried to draw
attention to their site by using the new flavors they release. Overall they
have a good opportunity here and all they really need to do is create a strong
SEO setup with good use of keywords and Meta tags as well as Alt text. Once
they do this when someone Google’s energy drinks or something along those lines
they increase potential of a possible costumer landing on their page.
