Friday, February 19, 2016

An Energy Drink Comparison

Hello, my name is Kelvin Luu and welcome to my first post!

In this post, I will be sharing my findings of a comparison analysis that I did previously to determine which one of my two selected brands had better search engine optimization (SEO) results. Please refer to the following table provided below:

SEO Considerations

Monster Energy

5-Hour Energy

Website:
Monster Energy
5-Hour Energy

URL: https://www.monsterenergy.com/ca/ http://5hourenergy.com/
Website Keywords:Zero calories/Zero sugar, Extra Strength, Energy Supplement No Sugar & Zero Net Carbs, Extra Strength, Energy Shot
Frequency of Keywords:4,3,2 4,5,8
Location of Keywords: Product PageHome & Product Page
URL Keywords: N/AN/A
<title> Monster Energy5-hour ENERGY®
<meta name="description" content=""/> Produces a variety of energy drinks in the USA. Offers information on each product along with apparel and information on their sponsored teams.
5-hour ENERGY®; shots for long lasting energy with no sugar and zero net carbs. When you need an extra boost you don’t want to wait!
<meta name="keywords" content=""/> Monster Energy US, monster, monsterenergy, energy drink, energy, athletes, sports, promotions, girls, eventsN/A
Site Upload Speed: 3.14 seconds1.63 seconds
Quality of Written Content: The few number of words that can be found on the website makes it simple to read and easy to understand.The amount of text is short and concise and keeps the viewer engaged by mentioning interesting facts and highlighting key points about their product.
Quality of Visual Content: The home page is completely made up of images showcasing different extreme sports, athletes, events, promotions, etc. Each page on the site has pictures and videos to inform viewers of the subject matter.There are images of a variety of flavours for their energy drinks and videos that advertise the effectiveness of the drinks. 
Alt Text Used: Different names of countries from around the world.Logo.
Captions Used: Mostly text about the various events and athletes that the company is sponsoring. Also, the names and flavours of their energy drinks.Mostly text about the benefits and flavours of their energy drinks.
Quality of Layout: The text and illustrations on the website is arranged nicely and in an organized way, which makes it easier for users to navigate around without much difficulty.
The design of the website is simple enough to use; the tabs are located at the top of the front page which makes it easier for users to browse through for more information.
Call-To-Action:


Anchor Text: Monster Energy5-hour ENERGY®
Mobile Friendly:
Yes, link to the mobile site below:
https://mobile.monsterenergy.com/
Yes, it can be accessed from any mobile device.
Sharable Content: Yes, there are links to social media sites found at the bottom of the home page.Yes, there are links to social media sites found at the top of the home page.
Social Media Links:
SERP Ranking Results: Page 10Page 1

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