YouTube Analysis: Monster Energy vs 5-Hour Energy

Monster Energy YouTube

On their YouTube account, Monster Energy uploads numerous new videos every few days. The content on these videos is usually about their sponsored athletes, extreme sports and events. In some cases, they will post vlogs and commercials related to their business. In the About section, there doesn’t appear to be a company description; instead there are the key words “Unleash the BEAST!” Also there are links to their other social media accounts (Facebook, Twitter, Google+, and Instagram). Out of all their most recent videos, Monster Energy’s most successful video was called City is my Playground 2: Lima | Nick Apex & Ernie Vigil with 345K Views, 6.6K Likes and 274 Comments. Perhaps the freestyle motorcycle racing across the streets of South America appealed to the extreme sports fans and made it their most successful recent video.

 

Monster Energy Street Racing

5-Hour Energy YouTube

5-Hour Energy also uploads multiple videos but on a weekly or monthly basis. The content of these videos contain sponsored athletes, commercials, promotional product deals, and events. In the About section, there is a clear description about their company and their energy drink flavours. Additionally, there are links to their other social media sites (Facebook, Twitter, Google+, Instagram, and Pinterest). For 5-Hour Energy, their most successful recent video was their commercial about energy drinks with extra strength with 2.5M Views and 57 Likes. The introduction of a product was probably what piqued the interest of their fans and made it their most successful recent video.

5-Hour Energy Extra Strength Commercial

Red Fan Pages

Red Bull Fan Pages
 

Red Bull has their name on so many different product lines, whether that be their F1 race care or their New York soccer team. They have supporters for almost everything they have their name on.

Fan Page 1

This Fan page is supporting the Red Bull racing team. The twitter account is called @RedBullRacing_. The content on the page has a lot to do with the performance of the Red Bull racing team. The retweet content posted by the official Red Bull racing team as well. https://twitter.com/RedBullRacing_

Fan Page 2

This is a blog where the writer has done a review on the Red Bull drink. The content is focused on his experience with the drink he does a reaction to it, a reflection, and a review. Here is a link to his blog.

https://chasrad.wordpress.com/2015/06/06/now-and-then-drink-reaction-red-bull/

 Fan Page 3
This fan page is also a blog. The writer breaks down what Red Bull is as brand and list some cool facts about Red Bull. Here is a link to his blog. http://redbull-brand.blogspot.ca/p/about-red-bull.html

AMP Energy Drinks Fan Pages

AMP Energy Fan Page 1

 This fan page is called Energy Drinks Today. The man making the videos does reviews of different energy drinks. I’ve attached a link to a video he did, where he reviewed a AMP energy drink. https://www.youtube.com/channel/UCO4NtPYJvGQCZElDgs8CYfw?&ab_channel=EnergyDrinksToday.com

AMP Energy Fan Page 2 

Here is a blog post dedicated to AMP energy drinks. The writer of this blog talks about the history of AMP and some of the products they have. She continues to talk about the sponsorships AMP’s does. Here is a link to her blog.http://blog.mahaska.com/amp-up-on-amp-energy-drink/

AMP Energy Page 3

Sadly AMP doesn’t have any fan pages on Facebook or twitter. I was able to find another blog review on AMP from a different source. Here is a link to the blog. The blog talks about AMP’s marketing and the drinks.http://www.caffeineinformer.com/amp-new-look-new-taste

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull YouTube

 

Screen capture of Red Bull YouTube Page

Red Bulls YouTube is currently sitting at 5 million subscribers and over 1 billion views. The account was created on September 22^nd 2006. The videos they post are focused on creating a experience of the world of Red Bull with the action sports clips. Red Bull also post YouTube exclusive series on their channel. A lot of their videos are focused on their athletes performing crazy tricks. In all their descriptions they have links leading to the athletes social media as well as their own. They will also add a description of the event. Their videos that are usually under 7 minutes long and around 10 plus videos a month. Here is their most popular video.

https://www.youtube.com/watch?v=Sv3xVOs7_No&ab_channel=RedBull

 AMP Energy Drink

 

Screen capture of AMP Energy YouTube Page

AMP Energy is close to 3,000 subscribers on YouTube with 3 million total views. They joined YouTube in 2006 as well. Their content consist of their commercials, interview with sponsored athletes, and a view videos talking about events. Most of their videos descriptions don’t link to any of their social sites but instead link to their app called “AMPpowerdash”. They haven’t posted in over a 1-year. Here is their most popular video on their channel.

https://www.youtube.com/watch?v=JBEraiPRKyI&ab_channel=AMPEnergy

Overall

Red Bull has the stronger YouTube channel. AMP is very weak. All of AMP’s videos are old and with the lack of content it is no surprise the do not have many subscribers. Red Bull does a great job of posting consistently and linking people to their other social media platforms.  

NOS Energy vs Rockstar Energy on YouTube

Reignite High Performance Partnership vs Racing Global Partnership

Rockstar Energy and NOS Energy YouTube pages have differences but are the same in a lot of ways.  Rockstar puts out 1 to 3 videos a week while NOS does 1 to 2 every month or so.  Both energy drink company tend to do sponsorship videos on extreme and motor sports such as motorcycle racing (ex. Rockstar Energy Husqvarna Factory Racing).  NOS shows fighting sport doing training and sponsoring NOS drinks while Rockstar show extreme sports trick done by professional stars (ex. snow/skate boarder Frank April).  

 

Both description tabs on their YouTube page talk about their company and their product.  Both also show how many total view the channels have and when they were activated but only NOS shows how many subscriber it has on its channel.  They both also have links to their official company sites, links to their facebook, twitter, Instagram and Google+.  Rockstar has frequency with its videos but NOS has their drinks shown with the celebrity athletics so they are both well done but NOS could try to make more videos on a frequent basis.