Red Bull compared to AMP Facebook

Let's Compare!

Lets take a look at two brands in this competition and which energy drink band has the best search engine optimization (SEO) setup. The two brands I'll be comparing Red Bull to AMP Energy.

Red Bull Homepage

Here’s a picture of the homepage of Red Bull. After doing some research on Red Bulls SEO setup I was personally surprised on how much they rely on their events to generate traffic to their site. I’ll attach what I found regarding their SEO setup in the chart below.

SEO Considerations	Red Bull
Frequency of Keywords:	4 times
<meta name="keywords" content=""/>	N/A
Site upload speed:	1.82s
Quality of written content:	Easy to read as well as clear descriptions
Quality of Visual Content:	Large Pictures with bright colours
Alt Text used:	N/A
Quality of Layout:	Open concept allowing you smoothly navigate around site
Call-to-action:	Red Bull TV, Events, Shop, and Cartoons
Anchor Text:	N/A
Content is “shareable”:	Yes
Links to Social Media:	Yes
SERP ranking results when using keywords from this table:	Locates at the top also appears when searching for brand name or events

After looking at Red Bull I noticed that they didn’t really use many keywords or Meta tags as well as Alt text. Keywords and Meta tags are what search engines like Google may use to find the website. Some of the positives of the site they have are the visuals and the detailed information on each event they have coming up. Red Bull has also done a great job of making sure they have shareable content. With the use of their call to action buttons they can also direct traffic to their social media sites. Overall Red Bull has taken a very interesting approach to their SEO setup. They prefer to use their events and social media to draw attention rather then search engines. Red Bull clearly understands what they are doing but in my opinion it wouldn’t hurt them to setup a good SEO foundation.

Now lets take a look at AMP Energy Drinks.

Directly below this is a screen shot of AMP Energy Drinks homepage.

 Taking a look at AMP’s homepage compared to Red Bull it is clear that AMP prefers to focus on their product line more. A possible reason for this could very well be that fact that their drinks may not be as well known compared to Red Bull. That being said AMP could also take advantage of this situation by setting up a strong SEO foundation for their site.

Here is a chart I did looking AMP Energy Drinks SEO setup.

SEO Considerations	AMP Energy
Frequency of Keywords:	6 times
<title>	<title> AMP Energy </title>
<meta name="keywords" content=""/>	N/A
Site upload speed:	1.5s
Quality of written content:	Large clear fonts and with heavy emphasis on colours
Quality of Visual Content:	Neutral background with sharp colours
Alt Text used:	N/A
Captions used:	Exciting new flavors from AMP Energy
Quality of Layout:	Very minimalistic look with simple background
Call-to-action:	Social media buttons, “about AMP Energy”
Anchor Text:	N/A
Mobile Friendly:	Yes
Content is “shareable”:	Yes
Links to Social Media:	Yes
SERP ranking results when using keywords from this table:	Appears toward the top when searching for either brand name or slogan

After looking at this chart it was clear that AMP had almost the same SEO setup as Red Bull. They are a few differences AMP tried to draw attention to their site by using the new flavors they release. Overall they have a good opportunity here and all they really need to do is create a strong SEO setup with good use of keywords and Meta tags as well as Alt text. Once they do this when someone Google’s energy drinks or something along those lines they increase potential of a possible costumer landing on their page.