Twitter Analysis: Monster Energy vs 5-Hour Energy

Monster Energy Twitter

#DaytonaSX

According to their Twitter page, Monster Energy Tweets very often – about 5-6 times each day and have 11K Tweets in total. Similar to their Facebook page, the majority of their Tweets are images and videos about their sponsorships such as events, extreme sports, athletes, and promotions. Additionally, they are using the 50/50 rule quite well on Twitter because they make sure to retweet recent events and news from other athletes and organizations as well as including their own Tweets. Monster’s Energy’s most successful recent Tweet was their Supercross LIVE! bike racing event (#DaytonaSX #SXonFOX) with 470 Retweets and 1.2K Likes. The reason it was so successful is because it was about a major event which ended in a victory for one of their sponsored athletes, Eli Tomac.

5-Hour Energy Twitter

#Daytona500

According to their Twitter page, 5-Hour Energy Tweets about 1-2 times every day and have 12.5K Tweets in total. A majority of their Tweets feature their energy drinks and sponsors in various images and videos. Also, they are using the 50/50 rule effectively here on Twitter because they like to post random images and clips every so often to keep viewers engaged aside from the normal posts about their energy drinks. 5-Hour Energy’s most successful recent Tweet was #Daytona500 #GoClintGo with 11 Retweets and 15 Likes. The reason it was successful was because they were sponsoring a race car and famous athlete, Clint Bowyer.

Red Fan Pages

Red Bull Fan Pages
 

Red Bull has their name on so many different product lines, whether that be their F1 race care or their New York soccer team. They have supporters for almost everything they have their name on.

Fan Page 1

This Fan page is supporting the Red Bull racing team. The twitter account is called @RedBullRacing_. The content on the page has a lot to do with the performance of the Red Bull racing team. The retweet content posted by the official Red Bull racing team as well. https://twitter.com/RedBullRacing_

Fan Page 2

This is a blog where the writer has done a review on the Red Bull drink. The content is focused on his experience with the drink he does a reaction to it, a reflection, and a review. Here is a link to his blog.

https://chasrad.wordpress.com/2015/06/06/now-and-then-drink-reaction-red-bull/

 Fan Page 3
This fan page is also a blog. The writer breaks down what Red Bull is as brand and list some cool facts about Red Bull. Here is a link to his blog. http://redbull-brand.blogspot.ca/p/about-red-bull.html

Red Bull vs AMP Energy Drinks LinkedIn Battle

Red Bull vs AMP Energy Drinks LinkedIn Battle

 Red Bull

Red Bull LinkedIn Front page

Red Bull has 264,038 followers on LinkedIn. Red Bull posts on LinkedIn are very different from any of their social media content. On LinkedIn they post about the behind the scene and or content focused on the corporate side. Some content is focused on working for Red Bull and other post will talk about what its like to be athlete for Red Bull.

AMP Energy Drinks

AMP Energy Drinks does not have a LinkedIn which is very surprising a corporation you would think they would have an account. Even though we run under Pepsi they don’t have a presence on Pepsi’s LinkedIn either. They can use LinkedIn to promote what its like to work at AMP and or discuss the life of athletes of AMP Energy Drinks.

Overall 

Red Bull is the clear winner as it has an account. Overall Red Bull post very interesting content on their LinkedIn and the content is not generic like their other social media platforms.

Battle of the Brands Red Bull vs AMP Energy Drinks Twitter Stand Off

 Red Bull vs AMP Energy Drinks Twitter Battle

Red Bull Hashtag

@Redbull

Red Bull has around 12.2 million followers. They have 68 thousand tweets. They tweet roughly 7 times a day. The tweets consist of pictures of their athletes doing cool tricks or a highlight from a past event. Red Bull will also retweet content from their other accounts. Red Bull also will tweet asking followers to tag a friend who may have never had a Red Bull drink. Seeing that was the first time I saw Red Bull post something about their drinks. They don’t use the 50/50 rule.

@AMPEnergy

AMP Energy Drinks Hashtag

AMP Energy has a following of 20 thousand. They tweet roughly 5-9 times a month. The content usually focuses on their dinks. Their content also doesn’t apply the 50/50 rule. Most of the content will have their drinks in pictures with themes that are relevant to that time period.  They don’t use any keywords on their twitter. The use of hashtags is decent. They tweet questions asked by other big accounts.

 

Overall 

Red Bull has better twitter following. This isn’t really based on the amount followers they have but more on the content they share. Red Bull will tweet more and share content from their others twitter accounts, which promotes their brand more effectively. AMP needs to post more and create better user interaction.

NOS Energy Fan Pages

3 Fan Pages

NOS Energy drinks has a lot fan pages.  One is on facebook (https://www.facebook.com/Nos-Energy-178531925824922/?fref=ts) and is called “Nos Energy”.  It posts pictures of NOS Energy drink bottles and cans as well as its logo on some items like a reusable can.  There is a Twitter fan page called “N.O.S ENERGY RACING” (https://twitter.com/NOS_ENERGY_RCN) where they tweet about racing sport like NASCAR which is connected to NOS sponsored racing and they just discuss with their followers about the racing.  They also talk about gaming systems.  An Instagram fan page called nosenergy (ex. https://www.instagram.com/nosenergy/) post pictures of models people in events of NOS energy and enjoying it.  They also showed pictures of NOS energy drink cans.