Showing posts with label Energy Drink Effects. Show all posts
Showing posts with label Energy Drink Effects. Show all posts

Sunday, February 21, 2016

Welcome to My Post By Akbar Hasan

Introducing My Post

This post will be about two of the six energy drink brand choices to see which has a better SEO Analysis.

The two energy drink brands that I analyzed are:
NOS Energy Drink
Rockstar Energy


Screenshot of Homepages

Rockstar Energy Homepage













NOS Energy Drink














SEO Considerations

Rock Star

Nos Energy Drinks

Keywords used on each site:
Freeze Lime, racing global partnership
charged citrus, Reignite High Performance Partnership

Frequency of Keywords:
9, 4
4, 2
Locations of keywords:
Freeze lime is shown on the first slide of the slide show and racing global partnership is on the 2nd slide in the words explaining it.
Charged Citrus is shown in the 3rd opinion of the drink in the NOS drink type slide show (the 3rd slide). Reignite High Performance is shown in the title of article and is on top of a nos energy drink racing car (not the picture from the slide show.
<title>

Rockstar Energy Homepage - Rockstar Energy Drink
DrinkNOS
<meta name="description" content=“”/>
Rockstar Energy Drink is designed for those who lead active lifestyles.  Available in over 20 amazing flavors in over 30 countries.
NOS® is no-nonsense energy for those intent on getting sh*t done.

Site upload speed:

3 seconds
4 seconds
Quality of written content:
Is very appealing and brings the person to read more of the site because of how the font just intrigues you.
It is ok but is kind of dull because the wording is like a report and the font is like that as well.
Quality of Visual Content:
It shows a lot of pictures of many sports promotions such as motor bike, car racing and more and that makes the site look wild.
It has some pictures of sports such as a boxer and a race car as well as pictures of all their products of energy drinks so it informs you right away of what flavors they have.
Alt Text used:

No
No
Captions used:

Yes
Yes
Quality of Layout:

It has a very big and appealing design but it is hard to move through the gallery and the pic always in good quality but the pop ups are kind of irritating.
It is very well organized and easy to scroll and open tabs and the pop ups are easy to work through but it still looks like a boring essay but still has that easy newspaper look.

Mobile Friendly:

yes
no
Content is “shareable”:

Yes
Yes
Links to Social Media:


SERP ranking results when using keywords from this table:
Freeze Lime (page 3, 4th result)
Racing global partnership (page 3, 2nd result)
Charged Citrus (page 1, 1st result)
Reignite High Performance Partnership (page 1, 1st result)





Friday, February 19, 2016

An Energy Drink Comparison

Hello, my name is Kelvin Luu and welcome to my first post!

In this post, I will be sharing my findings of a comparison analysis that I did previously to determine which one of my two selected brands had better search engine optimization (SEO) results. Please refer to the following table provided below:

SEO Considerations

Monster Energy

5-Hour Energy

Website:
Monster Energy
5-Hour Energy

URL: https://www.monsterenergy.com/ca/ http://5hourenergy.com/
Website Keywords:Zero calories/Zero sugar, Extra Strength, Energy Supplement No Sugar & Zero Net Carbs, Extra Strength, Energy Shot
Frequency of Keywords:4,3,2 4,5,8
Location of Keywords: Product PageHome & Product Page
URL Keywords: N/AN/A
<title> Monster Energy5-hour ENERGY®
<meta name="description" content=""/> Produces a variety of energy drinks in the USA. Offers information on each product along with apparel and information on their sponsored teams.
5-hour ENERGY®; shots for long lasting energy with no sugar and zero net carbs. When you need an extra boost you don’t want to wait!
<meta name="keywords" content=""/> Monster Energy US, monster, monsterenergy, energy drink, energy, athletes, sports, promotions, girls, eventsN/A
Site Upload Speed: 3.14 seconds1.63 seconds
Quality of Written Content: The few number of words that can be found on the website makes it simple to read and easy to understand.The amount of text is short and concise and keeps the viewer engaged by mentioning interesting facts and highlighting key points about their product.
Quality of Visual Content: The home page is completely made up of images showcasing different extreme sports, athletes, events, promotions, etc. Each page on the site has pictures and videos to inform viewers of the subject matter.There are images of a variety of flavours for their energy drinks and videos that advertise the effectiveness of the drinks. 
Alt Text Used: Different names of countries from around the world.Logo.
Captions Used: Mostly text about the various events and athletes that the company is sponsoring. Also, the names and flavours of their energy drinks.Mostly text about the benefits and flavours of their energy drinks.
Quality of Layout: The text and illustrations on the website is arranged nicely and in an organized way, which makes it easier for users to navigate around without much difficulty.
The design of the website is simple enough to use; the tabs are located at the top of the front page which makes it easier for users to browse through for more information.
Call-To-Action:


Anchor Text: Monster Energy5-hour ENERGY®
Mobile Friendly:
Yes, link to the mobile site below:
https://mobile.monsterenergy.com/
Yes, it can be accessed from any mobile device.
Sharable Content: Yes, there are links to social media sites found at the bottom of the home page.Yes, there are links to social media sites found at the top of the home page.
Social Media Links:
SERP Ranking Results: Page 10Page 1

Thursday, February 18, 2016

Welcome to the Sheridan EDrinkers Blog!

Introducing our Blog:

This blog will have six energy drink brands battle it out. We will be analyzing their social media and digital marketing strategies. This blog is part of a Digital Marketing Course for Sheridan College.

The six brands that we are looking into are:

Introducing our Writers:

Parmit Woudah, Marketing Student,
Sheridan College


Member 1: Parmit Woudah is a Marketing student at Sheridan College. He has about 5+ years of experience in the retail business.











Akbar Hasan, Marketing Student,
Sheridan College







Member 2: Akbar Hasan is a 2nd year student in the Marketing program at Sheridan College. He has experience with Microsoft Office software and accounting.





Kelvin Luu, Marketing Student
Sheridan College

Member 3: Kelvin Luu is a 2nd year student in the Business Administration - Marketing program at Sheridan College. He has experience working with various Microsoft Office software and working in a retail environment.