Monday, February 29, 2016

Social Media Study: Rockstar Energy Drinks



Rockstar Logo

Racing Global Partnership and Social Networks

Rockstar Energy is one of the two energy drink brands I did.  Rockstar Energy Drinks social networks are Facebook, Twitter, Youtube, Instagram.  I am going to talk about how Rockstar presents itself and its products (ex. Lime Freeze flavor) on its social media.

https://www.rockstarenergyshop.com/media/catalog/product/cache/4/small_image/220x255/602f0fa2c1f0d1ba5e241f914e856ff9/f/r/freeze-lime-new-776x900.jpg
Rockstar Energy Lime Freeze
They post on Twitter and Facebook every 1 to 2 days and not many times on Google +.  They post on Instagram 2 to 4 times a day.  They tend to be more effective on facebook and Instagram because of the many post they make.  They interact with the audience by comments on social media (mostly facebook).  They post pictures and videos of sponsorships (ex. racing global partnerships) and occasional pictures of their energy drinks.  They do these post to get attention from extreme sports lovers who want to see events (ex. motorcycle racing) by branding there drink to them to get them interested in our brand.  Their twitter page has 2425 following it and are well liked on Facebook (ex. over 2 million likes on page).

https://www.essenceorganicspa.com/images/promos/january16/social.jpg
Social Networks of Rockstar
Rockstar seems to have many followings on their social networks.  Their sponsorship of racing gains a lot of attention on their social networks which makes them very popular.

No comments:

Post a Comment