Rockstar Logo |
Racing Global Partnership and Social
Networks
Rockstar Energy is one of the two energy drink brands I did. Rockstar Energy Drinks social networks are
Facebook, Twitter, Youtube, Instagram. I
am going to talk about how Rockstar presents itself and its products (ex. Lime Freeze flavor) on its social media.
Rockstar Energy Lime Freeze |
They post on Twitter and Facebook every 1 to 2 days and not
many times on Google +. They post on
Instagram 2 to 4 times a day. They tend
to be more effective on facebook and Instagram because of the many post they
make. They interact with the audience by
comments on social media (mostly facebook).
They post pictures and videos of sponsorships (ex. racing global partnerships) and occasional pictures of
their energy drinks. They do these post
to get attention from extreme sports lovers who want to see events (ex.
motorcycle racing) by branding there drink to them to get them interested in
our brand. Their twitter page has 2425
following it and are well liked on Facebook (ex. over 2 million likes on page).
Social Networks of Rockstar |
Rockstar seems to have many followings on their social
networks. Their sponsorship of racing
gains a lot of attention on their social networks which makes them very
popular.
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