AMP Energy Festival

Content Marketing Red Bull vs AMP Energy Drink

After comparing the two brands it’s clear that Red Bull has a good idea of their doing and what type of message they want to get across. Personally I would like to pitch a original marketing campaign for AMP Energy. My idea is to have all of the athletes that AMP sponsors to come out to a AMP festival.

At this festival we can have everything that AMP has its brand on, presented there. By doing this we can target the younger audience that AMP so desperately needs. This Event would most likely be scheduled for summer. 

The festival will have a live feed which will be streamed on their Facebook and a huge screen showing live tweets using a hashtag such as #AMPEnergyFestival. By having such a large variety of athletes we can target a much more broad audience. The social feeds create traffic flow to the sites. AMP can present its drinks their and get feed back from the event. No other energy drink brand has ever done this and it can create media attention as well.

AMP Energy Drinks Fan Pages

AMP Energy Fan Page 1

 This fan page is called Energy Drinks Today. The man making the videos does reviews of different energy drinks. I’ve attached a link to a video he did, where he reviewed a AMP energy drink. https://www.youtube.com/channel/UCO4NtPYJvGQCZElDgs8CYfw?&ab_channel=EnergyDrinksToday.com

AMP Energy Fan Page 2 

Here is a blog post dedicated to AMP energy drinks. The writer of this blog talks about the history of AMP and some of the products they have. She continues to talk about the sponsorships AMP’s does. Here is a link to her blog.http://blog.mahaska.com/amp-up-on-amp-energy-drink/

AMP Energy Page 3

Sadly AMP doesn’t have any fan pages on Facebook or twitter. I was able to find another blog review on AMP from a different source. Here is a link to the blog. The blog talks about AMP’s marketing and the drinks.http://www.caffeineinformer.com/amp-new-look-new-taste

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull YouTube

 

Screen capture of Red Bull YouTube Page

Red Bulls YouTube is currently sitting at 5 million subscribers and over 1 billion views. The account was created on September 22^nd 2006. The videos they post are focused on creating a experience of the world of Red Bull with the action sports clips. Red Bull also post YouTube exclusive series on their channel. A lot of their videos are focused on their athletes performing crazy tricks. In all their descriptions they have links leading to the athletes social media as well as their own. They will also add a description of the event. Their videos that are usually under 7 minutes long and around 10 plus videos a month. Here is their most popular video.

https://www.youtube.com/watch?v=Sv3xVOs7_No&ab_channel=RedBull

 AMP Energy Drink

 

Screen capture of AMP Energy YouTube Page

AMP Energy is close to 3,000 subscribers on YouTube with 3 million total views. They joined YouTube in 2006 as well. Their content consist of their commercials, interview with sponsored athletes, and a view videos talking about events. Most of their videos descriptions don’t link to any of their social sites but instead link to their app called “AMPpowerdash”. They haven’t posted in over a 1-year. Here is their most popular video on their channel.

https://www.youtube.com/watch?v=JBEraiPRKyI&ab_channel=AMPEnergy

Overall

Red Bull has the stronger YouTube channel. AMP is very weak. All of AMP’s videos are old and with the lack of content it is no surprise the do not have many subscribers. Red Bull does a great job of posting consistently and linking people to their other social media platforms.  

Red Bull vs AMP Energy Drinks LinkedIn Battle

Red Bull vs AMP Energy Drinks LinkedIn Battle

 Red Bull

Red Bull LinkedIn Front page

Red Bull has 264,038 followers on LinkedIn. Red Bull posts on LinkedIn are very different from any of their social media content. On LinkedIn they post about the behind the scene and or content focused on the corporate side. Some content is focused on working for Red Bull and other post will talk about what its like to be athlete for Red Bull.

AMP Energy Drinks

AMP Energy Drinks does not have a LinkedIn which is very surprising a corporation you would think they would have an account. Even though we run under Pepsi they don’t have a presence on Pepsi’s LinkedIn either. They can use LinkedIn to promote what its like to work at AMP and or discuss the life of athletes of AMP Energy Drinks.

Overall 

Red Bull is the clear winner as it has an account. Overall Red Bull post very interesting content on their LinkedIn and the content is not generic like their other social media platforms.

Battle of the Brands Red Bull vs AMP Energy Drinks Twitter Stand Off

 Red Bull vs AMP Energy Drinks Twitter Battle

Red Bull Hashtag

@Redbull

Red Bull has around 12.2 million followers. They have 68 thousand tweets. They tweet roughly 7 times a day. The tweets consist of pictures of their athletes doing cool tricks or a highlight from a past event. Red Bull will also retweet content from their other accounts. Red Bull also will tweet asking followers to tag a friend who may have never had a Red Bull drink. Seeing that was the first time I saw Red Bull post something about their drinks. They don’t use the 50/50 rule.

@AMPEnergy

AMP Energy Drinks Hashtag

AMP Energy has a following of 20 thousand. They tweet roughly 5-9 times a month. The content usually focuses on their dinks. Their content also doesn’t apply the 50/50 rule. Most of the content will have their drinks in pictures with themes that are relevant to that time period.  They don’t use any keywords on their twitter. The use of hashtags is decent. They tweet questions asked by other big accounts.

 

Overall 

Red Bull has better twitter following. This isn’t really based on the amount followers they have but more on the content they share. Red Bull will tweet more and share content from their others twitter accounts, which promotes their brand more effectively. AMP needs to post more and create better user interaction.

Battle of the Brands Red Bull vs AMP Energy Drinks Facebook Stand Off

Red Bull vs AMP Energy Drinks Facebook Battle

In a previous post we broke down each brands social media presence now we’re going to compare the two and see which comes out on top.

Red Bull

Red Bull Logo

Red Bull main Facebook page has over 45 million likes. They usually post and shares content from their other pages and or post about events that are coming up. Red Bull tends to post clips of their athletes doing cool tricks and or post highlights from their events. These video clips tend to be relatively short and they post them through out the day. Red Bull will use names of their events to draw in fans. They don’t promote their drinks on their page as much. Red Bull doesn’t really use the 50/50 rule where they talk about their brand as well as the energy drink industry.

AMP Energy Drinks

AMP Energy Drinks Logo

AMP is currently at 70,000 likes on Facebook. They focus their posts on their drinks. AMP will post mainly content promoting new drinks or a few of their events. AMP has a lot more interaction going on their page compared to Red Bull. AMP will post pictures of your everyday person holding their drink. AMP uses keywords focused on the flavors of their drinks. By doing this anyone who searches just the flavor of said drink will have a easier time landing on that Facebook page.

Overall

In my opinion AMP has a greater Facebook presences. They do a better job of evolving their customers and the interactions are well managed. Red Bull has more activity on their page but that is due to them spamming content from all their other channels to their main one.  Red Bull has a larger presence on Facebook but the largest difference here is the content. AMP offer quality and Red Bull offers quantity.

AMP Energy Drinks Social Media Breakdown

AMP Energy Drinks is run under Pepsi Co. AMP Energy Drinks is not as well known compared to other big brand energy drinks but it does have a small following. Lets take a look at what their social media presences looks like.

What Sponsorships They Do Now 

Lets take a quick look at who and what AMP Energy Drinks sponsors. Probably its most well known sponsorship, AMP Energy has been an official sponsor of NASCAR superstar Dale Earnhardt Jr. since 2008.  Dale Earnhardt Jr. had his own drink (now discontinued), which had the same colour scheme as popular driver’s No. 88 AMP Energy/National Guard Chevrolet Car. 

AMP Energy has been very successful at increasing its market visibility. In 2008, Amp Energy was the title sponsor of the NHL Classic Outdoor. Since then, the drink has held its esteemed position as the Official Drink of the NHL. Similarly, AMP Energy partnered with Burton Snowboards to sponsor the 27th US Open Snowboarding Championships in 2009.The brand even sponsored a U.S. Snowboard team, which included big names like Mason Aguirre, Keir Dillon, and Kevin Pearce. AMP Energy is also the sponsor of UFC athletes Urijah Faber, Chad Mendes and Joseph Benavidez.

AMP Energy Drinks Facebook

First we take a look at their Facebook.  AMP is currently sitting at 50,000 likes. Considering their track record and the athletes they have sponsored they don’t really have as large as a following as one might think. They don’t post that often. That can be very crucial when it comes to maintaining an audience. They post around 7 times a month with no consistency. Common trend of comments refer to costumers requesting certain possibly discontinued flavors to be brought back. This situation can be a good and bad thing depending on how to handle it. If they respond it can create a positive image of the company and shows they care about the costumers and fans. If left unattended it can create the image that they don’t care and in the long run lose more followers.

AMP Energy Drinks Twitter  

AMP Energy has around 20,000 followers on twitter and post around 1-5 times a month. Their tweets are usually focused on new flavors being released. They added a few fun trivia questions here and there to create interactions with followers. As a suggestion to AMP they should utilize the “pin” feature twitter offers where they can send a old tweet to the top of their feed. By doing this anyone who lands on their twitter will see that tweet first instead of the others tweets displayed by date. Using this feature can help in creating a stronger brand awareness.

Wrap Up

Overall AMP is doing a alright job in creating a online presence. However there is a lot of room for improvement. They can create cool way to interact with users by having their athletes do a Question and Answer on the different media platforms. They can also do contest where costumers have to use the social media platforms to enter.