5-Hour
Energy
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| Social Media Networks |
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| 5-Hour Energy Flavours |
In this post, I will be presenting an original Content
Marketing campaign idea for 5-Hour Energy. For my idea, I believe the company
should introduce a new type or flavour of energy drink exclusively for students.
To be more specific, the target audience will be directed toward post-secondary
(college and university) students. The main goals of this campaign is to raise
the number of visits to 5-Hour Energy’s social media accounts and show the
effectiveness of their energy drinks to a younger demographic. The plan is to
launch and implement the idea during the school year (from September to April).
As for my social strategy, Facebook and Twitter will be my two primary sources
of promotion. There will be images, videos or commercials of the new energy
drink posted on Facebook. Whereas, the campaign will also be linked, featured
and retweeted on Twitter. In order to attract, acquire and engage the audience,
a contest will be held where fans will be asked to send their best photo of
them enjoying the new energy drink. The winner shall receive a year’s supply of
that specific energy drink.
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