Monster
Energy Twitter
 |
| #DaytonaSX |
According
to their Twitter page, Monster Energy Tweets very often – about 5-6 times each
day and have 11K Tweets in total. Similar to their Facebook page, the majority
of their Tweets are images and videos about their sponsorships such as events,
extreme sports, athletes, and promotions. Additionally, they are using the
50/50 rule quite well on Twitter because they make sure to retweet recent
events and news from other athletes and organizations as well as including
their own Tweets. Monster’s Energy’s most successful recent Tweet was their
Supercross LIVE! bike racing event (#DaytonaSX
#SXonFOX) with 470 Retweets and 1.2K Likes. The reason it was so
successful is because it was about a major event which ended in a victory for one
of their sponsored athletes, Eli Tomac.
5-Hour
Energy Twitter
 |
| #Daytona500 |
According
to their Twitter page, 5-Hour Energy Tweets about 1-2 times every day and have
12.5K Tweets in total. A majority of their Tweets feature their energy drinks
and sponsors in various images and videos. Also, they are using the 50/50 rule
effectively here on Twitter because they like to post random images and clips
every so often to keep viewers engaged aside from the normal posts about their
energy drinks. 5-Hour Energy’s most successful recent Tweet was #Daytona500 #GoClintGo with 11
Retweets and 15 Likes. The reason it was successful was because they were
sponsoring a race car and famous athlete, Clint Bowyer.
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