YouTube Analysis: Monster Energy vs 5-Hour Energy

Monster Energy YouTube

On their YouTube account, Monster Energy uploads numerous new videos every few days. The content on these videos is usually about their sponsored athletes, extreme sports and events. In some cases, they will post vlogs and commercials related to their business. In the About section, there doesn’t appear to be a company description; instead there are the key words “Unleash the BEAST!” Also there are links to their other social media accounts (Facebook, Twitter, Google+, and Instagram). Out of all their most recent videos, Monster Energy’s most successful video was called City is my Playground 2: Lima | Nick Apex & Ernie Vigil with 345K Views, 6.6K Likes and 274 Comments. Perhaps the freestyle motorcycle racing across the streets of South America appealed to the extreme sports fans and made it their most successful recent video.

 

Monster Energy Street Racing

5-Hour Energy YouTube

5-Hour Energy also uploads multiple videos but on a weekly or monthly basis. The content of these videos contain sponsored athletes, commercials, promotional product deals, and events. In the About section, there is a clear description about their company and their energy drink flavours. Additionally, there are links to their other social media sites (Facebook, Twitter, Google+, Instagram, and Pinterest). For 5-Hour Energy, their most successful recent video was their commercial about energy drinks with extra strength with 2.5M Views and 57 Likes. The introduction of a product was probably what piqued the interest of their fans and made it their most successful recent video.

5-Hour Energy Extra Strength Commercial