Monster
Energy Facebook
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| #UnleashTheBeast |
Monster Energy normally posts about 2-3 posts
every few hours, every day. From their recent posts, most of the content
consists of images and videos of their sponsorships which includes: events, extreme
sports, athletes, and promotions. However, instead of promoting their actual
energy drinks, the focus of these posts is more on promoting their brand name. According
to their main Facebook page, Monster Energy does appear to be using the 50/50
rule because some of the content discusses their sponsorships and some are just
clip previews of events to keep the viewers engaged. Monster Energy’s most
successful recent post was their “#UnleashTheBeast!”
post with 60K Likes, 209 Comments, and 1.2K Shares. It was a successful post
because they were trying to engage with consumers by asking a question and show
their support for their athletes.
5-Hour
Energy Facebook
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| #whysotired Commercial |
5-Hour
Energy posts once every few days. Most of the content being posted shows images
and videos that are promoting their energy drinks. According to their Facebook
page, 5-Hour Energy does appear to be using the 50/50 rule because some of
their posts are facts about their actual energy drinks and others show random
funny images or clips of their product to keep viewers interested. 5-Hour
Energy’s most successful recent post was their “#whysotired” commercial with 166 Likes, 15 Comments, and 28
Shares. It was a successful post because it was targeted towards parents with
little kids and how their energy drinks could help with their lifestyle.
awesome!
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