Battle of the Brands Red Bull vs AMP Energy Drinks Twitter Stand Off

 Red Bull vs AMP Energy Drinks Twitter Battle

Red Bull Hashtag

@Redbull

Red Bull has around 12.2 million followers. They have 68 thousand tweets. They tweet roughly 7 times a day. The tweets consist of pictures of their athletes doing cool tricks or a highlight from a past event. Red Bull will also retweet content from their other accounts. Red Bull also will tweet asking followers to tag a friend who may have never had a Red Bull drink. Seeing that was the first time I saw Red Bull post something about their drinks. They don’t use the 50/50 rule.

@AMPEnergy

AMP Energy Drinks Hashtag

AMP Energy has a following of 20 thousand. They tweet roughly 5-9 times a month. The content usually focuses on their dinks. Their content also doesn’t apply the 50/50 rule. Most of the content will have their drinks in pictures with themes that are relevant to that time period.  They don’t use any keywords on their twitter. The use of hashtags is decent. They tweet questions asked by other big accounts.

 

Overall 

Red Bull has better twitter following. This isn’t really based on the amount followers they have but more on the content they share. Red Bull will tweet more and share content from their others twitter accounts, which promotes their brand more effectively. AMP needs to post more and create better user interaction.