Red Bull vs AMP Energy Drinks YouTube Battle
Red Bull YouTube
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| Screen capture of Red Bull YouTube Page |
Red Bulls YouTube is currently sitting at 5 million
subscribers and over 1 billion views. The account was created on September 22nd
2006. The videos they post are focused on creating a experience of the world of
Red Bull with the action sports clips. Red Bull also post YouTube exclusive
series on their channel. A lot of their videos are focused on their athletes
performing crazy tricks. In all their descriptions they have links leading to
the athletes social media as well as their own. They will also add a
description of the event. Their videos that are usually under 7 minutes long
and around 10 plus videos a month. Here is their most popular video.
https://www.youtube.com/watch?v=Sv3xVOs7_No&ab_channel=RedBull
https://www.youtube.com/watch?v=Sv3xVOs7_No&ab_channel=RedBull
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| Screen capture of AMP Energy YouTube Page |
AMP Energy is close to 3,000 subscribers on YouTube with 3
million total views. They joined YouTube in 2006 as well. Their content consist
of their commercials, interview with sponsored athletes, and a view videos
talking about events. Most of their videos descriptions don’t link to any of
their social sites but instead link to their app called “AMPpowerdash”. They haven’t
posted in over a 1-year. Here is their most popular video on their channel.
Overall
Red Bull has the stronger YouTube channel. AMP is very weak.
All of AMP’s videos are old and with the lack of content it is no surprise the do
not have many subscribers. Red Bull does a great job of posting consistently
and linking people to their other social media platforms.
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