AMP Energy Drinks Social Media Breakdown

AMP Energy Drinks is run under Pepsi Co. AMP Energy Drinks is not as well known compared to other big brand energy drinks but it does have a small following. Lets take a look at what their social media presences looks like.

What Sponsorships They Do Now 

Lets take a quick look at who and what AMP Energy Drinks sponsors. Probably its most well known sponsorship, AMP Energy has been an official sponsor of NASCAR superstar Dale Earnhardt Jr. since 2008.  Dale Earnhardt Jr. had his own drink (now discontinued), which had the same colour scheme as popular driver’s No. 88 AMP Energy/National Guard Chevrolet Car. 

AMP Energy has been very successful at increasing its market visibility. In 2008, Amp Energy was the title sponsor of the NHL Classic Outdoor. Since then, the drink has held its esteemed position as the Official Drink of the NHL. Similarly, AMP Energy partnered with Burton Snowboards to sponsor the 27th US Open Snowboarding Championships in 2009.The brand even sponsored a U.S. Snowboard team, which included big names like Mason Aguirre, Keir Dillon, and Kevin Pearce. AMP Energy is also the sponsor of UFC athletes Urijah Faber, Chad Mendes and Joseph Benavidez.

AMP Energy Drinks Facebook

First we take a look at their Facebook.  AMP is currently sitting at 50,000 likes. Considering their track record and the athletes they have sponsored they don’t really have as large as a following as one might think. They don’t post that often. That can be very crucial when it comes to maintaining an audience. They post around 7 times a month with no consistency. Common trend of comments refer to costumers requesting certain possibly discontinued flavors to be brought back. This situation can be a good and bad thing depending on how to handle it. If they respond it can create a positive image of the company and shows they care about the costumers and fans. If left unattended it can create the image that they don’t care and in the long run lose more followers.

AMP Energy Drinks Twitter  

AMP Energy has around 20,000 followers on twitter and post around 1-5 times a month. Their tweets are usually focused on new flavors being released. They added a few fun trivia questions here and there to create interactions with followers. As a suggestion to AMP they should utilize the “pin” feature twitter offers where they can send a old tweet to the top of their feed. By doing this anyone who lands on their twitter will see that tweet first instead of the others tweets displayed by date. Using this feature can help in creating a stronger brand awareness.

Wrap Up

Overall AMP is doing a alright job in creating a online presence. However there is a lot of room for improvement. They can create cool way to interact with users by having their athletes do a Question and Answer on the different media platforms. They can also do contest where costumers have to use the social media platforms to enter.