Facebook Analysis: Monster Energy vs 5-Hour Energy

Monster Energy Facebook

#UnleashTheBeast

Monster Energy normally posts about 2-3 posts every few hours, every day. From their recent posts, most of the content consists of images and videos of their sponsorships which includes: events, extreme sports, athletes, and promotions. However, instead of promoting their actual energy drinks, the focus of these posts is more on promoting their brand name. According to their main Facebook page, Monster Energy does appear to be using the 50/50 rule because some of the content discusses their sponsorships and some are just clip previews of events to keep the viewers engaged. Monster Energy’s most successful recent post was their “#UnleashTheBeast!” post with 60K Likes, 209 Comments, and 1.2K Shares. It was a successful post because they were trying to engage with consumers by asking a question and show their support for their athletes.

5-Hour Energy Facebook

#whysotired Commercial

5-Hour Energy posts once every few days. Most of the content being posted shows images and videos that are promoting their energy drinks. According to their Facebook page, 5-Hour Energy does appear to be using the 50/50 rule because some of their posts are facts about their actual energy drinks and others show random funny images or clips of their product to keep viewers interested. 5-Hour Energy’s most successful recent post was their “#whysotired” commercial with 166 Likes, 15 Comments, and 28 Shares. It was a successful post because it was targeted towards parents with little kids and how their energy drinks could help with their lifestyle.

AMP Energy Festival

Content Marketing Red Bull vs AMP Energy Drink

After comparing the two brands it’s clear that Red Bull has a good idea of their doing and what type of message they want to get across. Personally I would like to pitch a original marketing campaign for AMP Energy. My idea is to have all of the athletes that AMP sponsors to come out to a AMP festival.

At this festival we can have everything that AMP has its brand on, presented there. By doing this we can target the younger audience that AMP so desperately needs. This Event would most likely be scheduled for summer. 

The festival will have a live feed which will be streamed on their Facebook and a huge screen showing live tweets using a hashtag such as #AMPEnergyFestival. By having such a large variety of athletes we can target a much more broad audience. The social feeds create traffic flow to the sites. AMP can present its drinks their and get feed back from the event. No other energy drink brand has ever done this and it can create media attention as well.

Red Fan Pages

Red Bull Fan Pages
 

Red Bull has their name on so many different product lines, whether that be their F1 race care or their New York soccer team. They have supporters for almost everything they have their name on.

Fan Page 1

This Fan page is supporting the Red Bull racing team. The twitter account is called @RedBullRacing_. The content on the page has a lot to do with the performance of the Red Bull racing team. The retweet content posted by the official Red Bull racing team as well. https://twitter.com/RedBullRacing_

Fan Page 2

This is a blog where the writer has done a review on the Red Bull drink. The content is focused on his experience with the drink he does a reaction to it, a reflection, and a review. Here is a link to his blog.

https://chasrad.wordpress.com/2015/06/06/now-and-then-drink-reaction-red-bull/

 Fan Page 3
This fan page is also a blog. The writer breaks down what Red Bull is as brand and list some cool facts about Red Bull. Here is a link to his blog. http://redbull-brand.blogspot.ca/p/about-red-bull.html

AMP Energy Drinks Fan Pages

AMP Energy Fan Page 1

 This fan page is called Energy Drinks Today. The man making the videos does reviews of different energy drinks. I’ve attached a link to a video he did, where he reviewed a AMP energy drink. https://www.youtube.com/channel/UCO4NtPYJvGQCZElDgs8CYfw?&ab_channel=EnergyDrinksToday.com

AMP Energy Fan Page 2 

Here is a blog post dedicated to AMP energy drinks. The writer of this blog talks about the history of AMP and some of the products they have. She continues to talk about the sponsorships AMP’s does. Here is a link to her blog.http://blog.mahaska.com/amp-up-on-amp-energy-drink/

AMP Energy Page 3

Sadly AMP doesn’t have any fan pages on Facebook or twitter. I was able to find another blog review on AMP from a different source. Here is a link to the blog. The blog talks about AMP’s marketing and the drinks.http://www.caffeineinformer.com/amp-new-look-new-taste

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull vs AMP Energy Drinks YouTube Battle

Red Bull YouTube

 

Screen capture of Red Bull YouTube Page

Red Bulls YouTube is currently sitting at 5 million subscribers and over 1 billion views. The account was created on September 22^nd 2006. The videos they post are focused on creating a experience of the world of Red Bull with the action sports clips. Red Bull also post YouTube exclusive series on their channel. A lot of their videos are focused on their athletes performing crazy tricks. In all their descriptions they have links leading to the athletes social media as well as their own. They will also add a description of the event. Their videos that are usually under 7 minutes long and around 10 plus videos a month. Here is their most popular video.

https://www.youtube.com/watch?v=Sv3xVOs7_No&ab_channel=RedBull

 AMP Energy Drink

 

Screen capture of AMP Energy YouTube Page

AMP Energy is close to 3,000 subscribers on YouTube with 3 million total views. They joined YouTube in 2006 as well. Their content consist of their commercials, interview with sponsored athletes, and a view videos talking about events. Most of their videos descriptions don’t link to any of their social sites but instead link to their app called “AMPpowerdash”. They haven’t posted in over a 1-year. Here is their most popular video on their channel.

https://www.youtube.com/watch?v=JBEraiPRKyI&ab_channel=AMPEnergy

Overall

Red Bull has the stronger YouTube channel. AMP is very weak. All of AMP’s videos are old and with the lack of content it is no surprise the do not have many subscribers. Red Bull does a great job of posting consistently and linking people to their other social media platforms.  

Red Bull vs AMP Energy Drinks LinkedIn Battle

Red Bull vs AMP Energy Drinks LinkedIn Battle

 Red Bull

Red Bull LinkedIn Front page

Red Bull has 264,038 followers on LinkedIn. Red Bull posts on LinkedIn are very different from any of their social media content. On LinkedIn they post about the behind the scene and or content focused on the corporate side. Some content is focused on working for Red Bull and other post will talk about what its like to be athlete for Red Bull.

AMP Energy Drinks

AMP Energy Drinks does not have a LinkedIn which is very surprising a corporation you would think they would have an account. Even though we run under Pepsi they don’t have a presence on Pepsi’s LinkedIn either. They can use LinkedIn to promote what its like to work at AMP and or discuss the life of athletes of AMP Energy Drinks.

Overall 

Red Bull is the clear winner as it has an account. Overall Red Bull post very interesting content on their LinkedIn and the content is not generic like their other social media platforms.

Battle of the Brands Red Bull vs AMP Energy Drinks Twitter Stand Off

 Red Bull vs AMP Energy Drinks Twitter Battle

Red Bull Hashtag

@Redbull

Red Bull has around 12.2 million followers. They have 68 thousand tweets. They tweet roughly 7 times a day. The tweets consist of pictures of their athletes doing cool tricks or a highlight from a past event. Red Bull will also retweet content from their other accounts. Red Bull also will tweet asking followers to tag a friend who may have never had a Red Bull drink. Seeing that was the first time I saw Red Bull post something about their drinks. They don’t use the 50/50 rule.

@AMPEnergy

AMP Energy Drinks Hashtag

AMP Energy has a following of 20 thousand. They tweet roughly 5-9 times a month. The content usually focuses on their dinks. Their content also doesn’t apply the 50/50 rule. Most of the content will have their drinks in pictures with themes that are relevant to that time period.  They don’t use any keywords on their twitter. The use of hashtags is decent. They tweet questions asked by other big accounts.

 

Overall 

Red Bull has better twitter following. This isn’t really based on the amount followers they have but more on the content they share. Red Bull will tweet more and share content from their others twitter accounts, which promotes their brand more effectively. AMP needs to post more and create better user interaction.