Red Bull Social Media Breakdown
Red Bull has a large presence on almost all current social
media outlets. Lets take a look at each one together.
First point to consider is the brand. Red Bull doesn’t
really use the social media to promote their drinks. They use it more to
promote everything they put their name on. That can range from events all the
way to racecars and athletes they sponsor.
Looking at their Facebook
They have over 45 million likes. Red Bull has around 37 verified Facebook pages for different brands related to
the different events and sports they’ve sponsored or hosted. Be warned because
Red Bull sponsors such a large variety sports your timeline feed on Facebook
will be full of posts. Red Bull averages around 10+ posts a day. Keep in mind
these posts are usually shares from the other Facebook pages and or small clips
of events or athletes doing something cool. The two most popular pages are the
main Red Bull page and the Red Bull Racing page. They do a good job promoting events they host
and support the athletes they sponsor. Having multiple Facebook pages can have
it perks and cons as well. The largest perk being the information you want to
put online is more organized. As long as
followers know what they are looking for they will have no problem finding what
they are looking for and will receive informative updates. A large con can be
followers not landing on the right page. Some users may not be aware of the
dedicated pages Red Bull offers.
Next lets a take a look at Red Bull’s Twitter
They have
around 2.12 million followers. They’ve tweeted around 68 thousand times. They
tweet around 7+ times a day and will retweet mainly Red Bull TV’s tweet around
5+ times a day. Like Facebook, Red Bull has multiple accounts to the different
sports. They will retweet popular tweets from their other accounts on to the
main Red Bull twitter. Good on Red Bull for making use the retweet
feature. Using the retweet feature they
understand they can draw attention to the other accounts by posting retweeting
that content on the main page. This can help redirect potential followers to
that page.
Finally we take a look at their YouTube
Red Bull is known
for the video they post of athletes doing cool tricks. They are just shy of 5
million subscribers and have over 1 billion views. They post some of the best action
sports clips on the web and YouTube exclusive series on their channel. Each video does a solid job of promoting their
social media sites. Based on when events take place you can expect at least 10+
videos a month averaging around 5 minutes.
Here is a link to their most viewed video. Currently sitting
at 48 million views.
So now we have taken a look at Red Bull from social media
stand point. Red Bull has very strong online presence and they only suggestion I
have is they make sure they understand the pros and cons of having so many different
pages dedicated to all the sports and events they apply their name to.
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