NOS Energy vs Rockstar Energy on Instagram

Reignite High Performance Partnership vs Racing Global Partnership

Rockstar Energy drinks and NOS Energy drinks use Instagram like they use their other social media’s.  Rockstar post 2 to 5 post pictures and videos everyday about many sports (ex. surfing, motor racing) and sponsorships on monster trucks and models to gain attention.  They also post about events and their new products (ex. Rockstar Revolt).  NOS posts pictures and videos 1 to 3 times every week about motor racing sponsorships and mix martial arts sports.  A lot of them had pictures with their energy drinks in them.  Both companies mostly do these post with sponsorships to get more extreme sports fans interested in their products and see them as adrenalin fueling products.  Both social media’s show pictures and videos as well as some hashtags (ex. #WithThisNOSIWill).  A popular NOS post is a picture of a hand holding a NOS energy drink can and it has 280 likes.  This seem popular because it shows a clean can of its product (which new views want to see instead of a bunch of sports stuff).  A popular Rockstar post has over 10 thousand likes and is of female models posing.  This is popular because most people who drink energy drinks are males (who will get aroused from female models).  NOS Energy and Rockstar Energy both use Instagram well but Rockstar seem to have the upper hand with more followers on their page (over 700 thousand).