Social Media Study: NOS Energy Drinks

NOS Logo

Reignite High Performance Partnership and Social Media
 
NOS Energy is one of the energy drink brands I did.  NOS Energy Drinks present social networks are Facebook, Twitter, Instagram and Youtube.  I will discuss about how NOS shows its products (ex. Charged Citrus) and themselves in its social media.

NOS Charged Citrus

They post on twitter 2 to 4 times a day and on facebook 2 to 3 times every five or so days.  They post on Instagram once to four times a week.  They seem to be efficient on twitter because they use it the most and have over twelve thousand followers.  They tend to talk with their audience by comments and replies to their posts.  They tend to post videos and pictures of their racing sponsorships (ex. Reignite High Performance Partnership) and occasional shows pictures of their energy drinks.  They post about racing to promote their drinks and brands to sports racing fans.  The twitter page has more than 500 likes and more then 500 thousand likes on facebook.

NOS has a decent following on social media.  There racing partnerships will gain a lot of attention but other Rockstar does the same thing so they might be in trouble.